2020 is the start of a new decade, new dawn; a time of great possibility. Technology is transforming the way people live with social media, mass production, digitalisation and robotics becoming part of everyday life. But while technology brings many benefits, people are finding it harder to focus and be present in the moment. They can become disconnected from their relationships, their food, their sleep and their wellbeing in general. There is a desire to be more connected – to other people, to the environment – and to be more creative, more playful.
IN SHORT, TO BE MORE HUMAN.
It has an air of calm and clarity that perfectly reflects the mood of the moment. It’s a fluid and mutable shade so its effect changes, depending on the palette that it is used with, making it a beautifully versatile shade to incorporate in a wide range of colour schemes
The warm, soft neutrals and pale pastels of this palette can be used to create spaces for positive interactions. These shades help to create mood-boosting places where people can spend quality time on their own, with other people or engaging with the natural world – places that help boost physical and mental wellbeing.
This vibrant palette helps to create spaces where people can let their imaginations run wild and take pleasure in real-time experiences. The unexpected combination of bright and chalky pastels provides a joyful antidote to the constraints of modern life and can bring transformative energy to educational buildings and workplaces
The elemental shades of this palette can be used in places where people go to be free from distractions, pause and be in the moment. The collection of soft greys can be used to create awe-inspiring places that meet people’s desire for more meaning in their daily lives, aiding contemplation and opening them up to new levels of experience
These rich, intense shades can be used in spaces designed to encourage people to be curious and creative. The combination of forest greens and earthy ochres in this palette provide an environment that blends the best of old and new, where people can explore different ways of doing things and find new ways of expressing themselves.
